With a lack of governmental trust amongst society, modern Britain faces more than an economic decline that follows the political uncertainty of recent years has stuck and left a dull and dreary society. With a lack of trust in government and political figures, society comes to a standstill. The thing that unites us all is the passion for our home turf and the patriarchy we feel in the ways we vote. As generation divides have been at the forefront of society, BRED explores the mutual one mutual agreement amongst us all: the adoration of where we’re from.

 

Bred represents a sense of belonging in modern society. As communities and generations unite, who we are and where we come from becomes a common ground for pride in an era of social destruction. The geographical North/South has become something to glorify as our countries capital becomes oversaturated and overpopulated. Influenced by the North: Fashioning Identities exhibition, BRED represents the lost love for home towns and heritage underneath the surface of a divided, mundane society.

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Public trust in government, the Financial sector and brands is at an all-time low. Racial division, climate change, inequality and terrorism dominate news headlines.

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In a society driven by consumerism, newness is nowhere to be seen. Brands and designers look to the past to draw inspiration. The mass market consumerism of modern day has led to the demise of subcultures, with instant cheap available goods. Identity is something we no longer characterise ourselves by in small minorities. Trends are exploited by the mainstream, leaving a mundane, bored society who pine for newness.

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